Responsible for developing communications strategies to raise the institution’s brand, reputation and visibility to increase support for its mission and goals.
Meghan Finn, a marketing and communications strategist and nonprofit executive leader with more than 20 years of experience achieving results for mission-driven organizations in both agency and in-house settings, is the Vice President and Chief Communications Officer for The Jackson Laboratory. She is responsible for developing communications strategies to raise the institution’s brand, reputation and visibility to increase support for its mission and goals.
Finn joined the Laboratory from the Breast Cancer Research Foundation (BCRF), the world’s largest private funder of breast cancer research, where she served as the chief communications and engagement officer, creating and implementing strategies to maximize actionable awareness of BCRF’s impact and increase engagement among all constituents. She also oversaw BCRF’s digital enterprise to drive online donations and peer-to-peer fundraising revenue of more than $8 million annually.
Prior to joining BCRF in 2016, Finn was the vice president of brand and communications at the National Multiple Sclerosis Society where she successfully led efforts to help achieve an annual revenue of more than $200 million and increased visibility of the Society’s mission. In this role, Finn motivated a nationwide team and the Society’s agencies and partners to launch a new brand campaign.
Her nearly nine-year tenure at the MS Society started as the vice president of marketing and communications of the NYC–Southern NY Chapter and she was promoted to national senior director of marketing. Later as associate vice president of communications, she created a content architecture across all digital, print and broadcast channels, including the award-winning quarterly Momentum magazine (distributed to 500,000 with advertising revenue of $2 million). She also established and implemented the internal communications function for the Society’s more than 1,000 employees.
Finn began her career in higher education. She was the director of public relations (PR) for Iona University before becoming the lead account strategist for the education and non-profit practice at Vollmer PR (now part of Edelman). Finn received a master’s degree in PR from Iona, where she also earned a bachelor’s degree in mass communication. She holds a certificate from the Kellogg School of Management Chief Marketing Officer Program at Northwestern University. A member of Chief and the Forbes Nonprofit Council, Finn also serves on the President’s Council of Northwell Health Northern Westchester Hospital.